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A Payroll Provider’s Guide to the Buyer’s Journey [SlideShare]

All, BlogBy revenfloApril 10, 2014

The “Buyer’s Journey” is the active research process a buyer goes through leading up to a purchase. Studies show up to 70% of a prospect’s buying decision is complete before their first contact with you. Are you marketing accordingly? Understanding your buyer’s behavior, information needs, and problems is imperative, and should be the central focus…

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